Why add furniture to your exhibition stand?

Provide comfort

Having somewhere to sit and hold discussions with potential clients makes the exhibition experience all the more comfortable. Instead of standing around a busy exhibition hall, you can provide your guests with a relaxing place to sit and chat, with our range of seating and table options. With many making long journeys to attend your exhibition, it is important to provide them with a comfortable seating area.
Consider the representatives you may have at your exhibition, they will not want to be on their feet all day- we all know how tiring attending exhibitions can be!

Create an inviting atmosphere

The inclusion of furniture can change customer’s perception of your event. Furniture helps create a welcoming, inviting atmosphere which could greatly benefit your relationship with clients. This “inviting impression” fosters a positive experience for you and your clients.

Encourage visitors to spend more time

Furniture provides a great incentive for people to remain at your exhibition stand. Having somewhere to sit down encourages people to spend more time with you-- this is especially important if you are planning to conduct a lengthy pitch or presentation. If there was nowhere to sit, visitors may be more reluctant to spend time with you, especially as they may be tired from walking around the exhibition hall.

Aesthetic appeal

Furniture can be adapted to suit your company’s aesthetics, creating an eye-catching and visually pleasing display. This distinguishes your company from the competition and provides an opportunity to illustrate your brand identity. It is important not to make your stand feel too crowded so strike the right balance, ensure it compliments your business and your stand without being too distracting.
 

Networking opportunities

Furnishing your exhibition stand is highly beneficial for networking. Fellow exhibitors may wish to connect and network with you. Networking and harboring discussions over a comfortable chair and table can be a valuable way of building relationships. Your stand could even become a designated meeting points at the exhibition, leading to collaborations happening at your stand.
 

What furniture options are available from Highfields?

Highfields are pleased to provide a range of furniture with a variety of applications. You can even test and review our furniture options to ensure you are making the right choice for your company. Our range of versatile furniture options includes:

• Tables – a functional place for working, eating and drinking
• Chairs – a practical and welcoming seating solution
• Poseur tables-- good opportunity to conduct a meeting or presentation
• Bar stools- a stylish seating option to create a great atmosphere
• Sofas – a cosy way to relax and socialise at an exhibition
• Literature racks – ideal for showcasing brochures, leaflets and handbooks
• Bespoke furniture – benches, workstations and picnic tables can be made to suit your tastes and requirements

 
Looking to add furniture to your exhibition stand? Highfields can help. We have a range of different furniture options available. Our team can advise on what we think works for you, or you can make your own selection. To find out more, please contact us here, or call us on 01905 754158.