What you should expect when preparing display stands?

Display stands are great for presenting products and services, and there are multiple ways to achieve perfection. Exhibition halls packed from wall-to-wall with colourful exhibitions are a sight to see. It is imperative you get the entire process right to ensure you stand out from the crowd.

Highfields International has multiple years of experience in planning, designing and creating exceptional display stands. We work with you to achieve exactly what you want, using our expertise to make some we are proud of.

Research thoroughly

The first step in planning your exhibition stand is researching everything.

Firstly, you need to know what size your display will be. Sure, you know the width and length from when you have booked your space. But, are you aware of how tall your stand can be? Are their any weight restrictions? You also need to find out if it is going to be possible to power any electrical components that you want to be part of your display.

Next, you have to think about who your customers are. What is your customer demographic? Who exactly are trying to sell too and what is it you want them to purchase from you? Researching who is likely to be at the event you are attending will give you a good place to start when thinking about what you want your display stand to look like. This groundwork will help to set you up for success.

Budget carefully

You should set out your budget during your research. It is alright planning to include anything and everything but, if you can’t afford it, that would not be worth it.

There isn’t really an answer to the question “how much should my budget be?”. It all depends on what you want from your stand. It goes back to your research. Besides the physical considerations that you have to make, there are also the logistics to think about. Are you looking to buy your stand, or simply hiring? When do you need it to be developed by? Are you storing it yourself or need someone to keep it safe for you? These are all things you need to consider when planning your stand.

Design something you love

When you have completed the research you need to and know the extent of your budget, getting the design sorted is the next challenge. At Highfields, we are able to work alongside you to help to take your idea from a simple vision to reality. Whatever it is you want to achieve with your exhibition display, our team of experienced designers will use their many years of expertise.

In the design process, we can walk through everything that is happening at that point. We want to promote your products, let them take centre stage. They are the star of the exhibition. But, are you looking for more than just showing off your goods and services? At Highfields, we can design a comfortable but productive environment that allows you to create business relationships in a relaxed manner. But remember, you can only get these meetings if you have enticed people over in the first place.

Taking care of logistics

You have the design complete, and your beautiful new display stand is almost complete. There is still a bit of time before your event but you have come across an issue. You have nowhere to store it. Luckily for you, Highfields has large storage facilities which span 30,000 s. ft. available for hire, whether you only need it in the short term or if you are looking to keep it safe for up to three years.

And, when it comes to travel, our international logistics fleet of multiple different types of vehicles able to transport your display stand to exhibitions whatever the size. By transporting it ourselves, we can ensure for you that your stand will be delivered on time and ready to be put to work.

We at Highfields International have decades of experience in all of the above and we would be delighted to offer our expertise to you. Contact our team today by calling 01905 754158!