What makes a perfect exhibition?

Entering any exhibit hall, you are greeted by the sight of hundreds of stalls and booths begging for your undivided attention.

Regardless of the product or service, a well-planned and beautifully designed exhibition stand will intrigue you and pull you towards it.

Designing a perfect booth requires plenty of time, plenty of conversations with design manufacturers, and plenty of planning.

Fortunately, we at Highfields International know exactly what you need for a perfect exhibition stand. Here are some of our tips.

Fit your exhibition stand into your space

Pre-planning is vital in getting the perfect exhibition.

The last thing you need is turning up at the event with a display that is too large – or too small for that matter – so some research before is essential.

Contact the organisers or even visit the venue yourself if possible, and give yourself plenty of time.

Once you know how big the exhibition can be, then you can make more of the technical decisions about what you want your stand to look like.

Design to entice people towards you

During the event, you want to make people come and check out your stand so you can explain to them just why exactly they need your product or service.

Eye-catching designs and colours, with your core points displayed on the exteriors, allow you to easily draw potential customers towards your stand.

Product displays, screens, and interactive elements are some examples of what else you can include in order to keep drawing people to your stand.

Being unique is one thing, but you do not want to create a visual headache for people to look at either. You want to create a positive atmosphere around your booth, to keep your audience happy.

Another thing to avoid would be overcrowding your displays with too much. Empty space will allow more people in to see what you have to offer them.

Make your branding stand out

On top of this, it is important to have your company branding visible with your key messages around them, highlighting what it is you do.

You are trying to advertise your company and your services at the end of the day, so of course your branding needs to be visible on the exhibition stand.

Think outside the box when you are designing these elements. Make it relevant to your products and services, but make it different from anything else in the room. Think outside the box.

Making your branding clear and easily visible for people to see on their walk around the exhibition will entice people towards your stand.

What can we do for you?

At Highfields International, we create bespoke exhibition stands, perfect for promoting your products and services. Everything we have said here is something our team can achieve easily. Contact us today to see just how we can help you stand out at exhibition shows by calling 01905 754158, or by emailing sales@highfields.co.uk.