Top 5 exhibition stand trends for 2024

As we approach a new year, new trends are on the horizon. Exhibition stands help convey a message to potential customers and clients, so it is important you make a positive, lasting impression by keeping up to date with the latest trends. Highfields have been experts in exhibition solutions since 1985, so are armed with extensive knowledge of exhibition stand trends.

Technology

Technology will continue to be a key trend within exhibition services in 2024. Technology can greatly complement exhibition stands. It is important to note the rise of Artificial Intelligence (AI) across multiple industries. AI has vast potential in terms of client feedback, chat bots and visitor analysis that can be integrated into your exhibition stand services. As technology progresses, it is important to consider how new advances in technology can provide new opportunities for your exhibition stand; especially as technology has the ability to create a more innovative and immersive experience for visitors.

Interactive

Incorporating more interactive elements can bring an entirely different perspective to your exhibition stand. Multi-sensory experiences are on the rise, as they can really enhance an atmosphere during an exhibition. Consider incorporating tastes, touch, sounds and smells as well as sight to tell your business’ story. Exhibition stands often rely solely on visual experiences, and whilst they can be incredibly attractive, it is important to consider how other senses can enhance the experience for visitors.

You could increase interactivity by introducing new experiences such as games, physical activities and challenges. Interactive tasks and elements make your stand memorable and make a great conversation starter to entice people to your stand or booth.

Sustainability

Sustainability continues to be a major trend across the commercial landscape. We are all becoming more aware of our impact on the environment and understand how important it is. Here at Highfields, we pride ourselves on our sustainable practices, aiming to become as sustainable as possible in everything we do. Given the large amount of materials and products needed to create an exhibition stand, a large amount of waste is typically generated. We endeavor to reuse resources wherever possible, as opposed to disposing of them. This can involve adapting or modifying stands used for previous clients for new ones to eliminate waste and reduce our environmental impact.

Personalisation

We adapt our stands for every customer depending on their needs. Is there a new product launch or service you need to promote? Are you looking to enter a market you are not currently operating in? Or perhaps you need something new and fresh for each exhibition you attend? Sometimes a one- size fits all approach is not particularly suitable. Adapting your stand helps it become more relevant and can increase engagement with guests. Consider modifying your stand depending on the exhibition you are attending, so you create a unique experience every time.

Creativity

Showing off your creative side is a fantastic way to showcase your business at a convention or fair. Creativity helps you stand out amongst competitors in a busy exhibition hall. Here at Highfields we pride ourselves on our creative skills and design process. We don’t think you should confine yourself to 4 walls - it’s important to do something different and think outside the box! We are able to offer a range of unique, bespoke exhibition stands that can really reflect your business. We want you to stand out by producing bespoke exhibition stands guaranteed to leave an impression.

Discover how Highfields International can assist you with bespoke exhibition stand designs. We can create convention stands and booths in a range of sizes, styles and designs. Get in touch with us today by calling 01905 754158 or email us at sales@highfields.co.uk.