The future of display stands for exhibitions

Despite living in the digital age, the future of display stands at exhibitions remains bright. It is suggested that more than 95% of businesses prefer to speak with a person face to face rather than at a virtual event. Highfields International know the benefits of speaking to someone directly in front of you, something that will never change in our eyes.

History

Before looking to the future, it is important to take a look back at the past and how far display stands have come from the earliest roots of trade shows and travelling exhibitions. The ideas and premises 170 years at the first exhibition in Hyde Park, London, are exactly the same as they are today. Increasing brand awareness and promoting products and services to potential clients in their thousands has always and will always be the name of the game at exhibitions. Here at Highfields, the importance of the core principles of display stands for exhibitions will always be the driving force behind our designs.

Advanced Technology

What type of technology exactly will always be difficult to predict as new inventions appear regularly. But, whatever it might be, there will always be room to integrate it into bespoke designs. What can be predicted is how current technologies can be integrated into stand design. Virtual Reality (VR) technology has the potential to completely revolutionise how companies create their exhibition stands and how they can present their information. It is a completely immersive way of increasing interaction, enticing people into your area to take a look at products or services in action. You are engaging your audience with a fun experience but also informing them with the vision behind the project, especially if you are an international company and need something that translates easily. Augmented Reality doesn’t include the big headset or the handheld controllers. It can allow people to see your products in their spaces on their phone and allows them to see how they feel there and then. It can help to speed up the process of turning a prospective customer into a client, even on the exhibition floor.

Since the pandemic, more and more shows have been following the hybrid model that so many industries also follow. Allowing guests who want to visit the event but can’t for logistical reasons to still attend from their homes, whilst still keeping the exhibition hall floor open for people wanting to attend in person. This can allow you to reach a wider audience of people that you might not necessarily have had the chance to interact with, so designing a stand that allows for virtual visitors to get the most information from you as possible is imperative.

Conversations will continue to take precedence

As much as technology takes a hold of the exhibition industry with its constant improvements and advancements, the face to face contact will always be the priority. Being able to look a potential client or customer in the eye and give them a detailed explanation as to why your product or service is suitable for them. Technology is not a replacement for traditional sales pitches, they can be used to enhance them. Highfields International will forever understand the importance of face to face meetings, and our team have a lot of experience in designing stands that are optimal for that reason specifically.

Contact Highfields International today either via email at sales@highfields.co.uk, via the phone on 01905754148, or by filling out our simple contact form if you are short on time.