The benefits of small space stands

Small space display stands deserve their space in the exhibition hall alongside the larger stands that tower above the visitors below. Smaller spaces for guests to visit can be more inviting to guests as you take a more personable approach, saving you time and, most importantly, money at what can be a pretty expensive time. Highfields International break down the reasons why, sometimes, small is better.

Making the most of the space available

The design of the stand can make or break an event for you, meaning it is imperative to get it right. Having a giant display on show might appear good as a concept, but it is not always going to be suitable. Having a giant stand with a lot of open space on the walls will be visual unappealing and can turn attendees away. Likewise, having too many graphics and text on the stand will hide the important information and look untidy. If you are going to be focusing on a small number of products or services at the event you are at, then a small space display will be more suitable to get your key messages across.  

However, small does not necessarily have to mean simple. Where the content should only be the most important that you need to provide, the overall design of the stand does not have to be limited. In our experience with designing stands of all sizes, smaller stands can allow us the freedom to be more creative.

More approachable for potential clients

A small exhibition stand allows you to appear as a friendlier, more approachable booth compared to larger booths or brands at the event. This can be a distinct advantage for you. Being able to offer your audience a response that is more individualised to them will allow you to create a rapport that handouts and posters can not achieve. This intimate atmosphere can help visitors to your stand feel more connected to your brand as the ability to interact with your staff on a more one-to-one basis can be more beneficial to them than watching a video for example. Highfields can help you to strike the balance between creating a small stand that will feel inviting and allow you to strike up relationships.

Cost benefits

A smaller stand is going to be cheaper for you due to a number of factors. To begin with, it will cost less to build than one of its larger counterparts. There is less space for more elements to be added to the stand, with well-designed content on the walls imperative to making it a success. On top of that, a smaller display is going to be easier to assemble and disassemble, meaning you can save yourself money on staff costs. Logistically speaking too, storage and transport costs are going to be reduced because of the smaller size. Highfields has a range of logistical options to support you.

If you are working on a tight budget, a small stand can be of use to you. Get in touch with Highfields International today to discuss how we can design and deliver a small stand that you can be proud of. Give us a call today on 01905 754158, email us on sales@highfields.co.uk or, if you are short on time, you can fill in our online enquiry form!