How to make a unique display stand

Standing out from the rest in an exhibition hall is a challenge that faces anyone who hosts a display stand at an event. It can be overwhelming trying to design something unique, so we wanted to strip it right back to the very basics to help make this decision easier for you. Highfields International can create exhibition stands of all varieties and, to make life easier for you, we have created this explainer article to help make your decision easier.

Custom large stands

Designing a stand to catch the eyes of the passing attendee is the first goal of any exhibition display. A custom design provides you with a chance to express your creativity, and helps you to portray the professional image you require. More space gives you room to get more information on display to improve your visitors understanding of what it is you are offering exactly and how you are going to be able to aid them. You can incorporate many technical elements to make the visitor experience better, such as TV screens where people can see demonstrations of your product or service.

On top of that, with the space of a large stand, you can accommodate for a meeting room away from the hustle and bustle of the exhibition. This allows you to discuss the exact specifics of a visitor’s requests in privacy and comfort. At Highfields International, our creative team of designers will work directly with you to find a solution to your requirements. We specialise in creating visually impressive large spaces, showcasing your power and standing within your industry.

Small space stands

Is bigger always better? Not necessarily. Small spaces can be as unique and creative as a larger stand. It’s obvious you have to adapt the content of the stand, but it doesn’t mean it has to be simple. You have to strike the balance between getting your information on display and not overcrowding the wall of the stand. There could be more of a scope for creativity as the design takes more thought.

The image in the minds of the visitors is formed from the moment they see your stand, so a neat, organised presentation is the way to start. Less information on the stand means there is more of an impetus on the presenting abilities of the members of staff and the quality of your handouts and physical information. One logistical element that could be a major factor for you is the cost. A smaller stand does not mean less quality, but it would mean a lower cost. It is all about finding the best solution for you. Our team here at Highfields will be able to advise you on what will be best for you.

Custom builds

Sometimes, the traditional exhibition stand does not quite do the trick. Variety on the exhibition hall floor is important. Engaging the visitors in a way that they will remember can help to keep your name in their thoughts. Different interactive elements will entice more people towards you. From the start of the project, you have a blank canvas and can begin to let your imagination run wild. The Highfields International team love a challenge that gets the creative juices flowing. We have a number of examples of bespoke exhibition displays to help you get a picture in mind of how we can help you.

Here at Highfields, we have the experience of creating stands of all sizes and varieties. Get in touch with us today to find out how we can help you find a solution to your display stand dilemmas. You can fill out our quick submission form, call us on 01905754158, or drop us an email at sales@highfields.co.uk.