How to Build an Exhibition Stand

Exhibitions are one of the best opportunities to generate new leads and build relationships with potential customers and partners. That all starts with an engaging exhibition stand that grabs attention and gets visitors to come to you. But the process of building your own custom exhibition stand can be daunting, especially if you are new to the world of exhibitions.

Having designed and manufactured bespoke exhibition stands since 1985, we have plenty of experience at all stages of the building process. When you are looking to build a custom exhibition stand, here are some of the things you will need to consider:

Setting Clear Goals

No two exhibition stands are the same. You should ask yourself what you want to accomplish with yours before you start drawing up ideas, whether that’s increasing brand awareness, promoting a product launch of service, building relationships with customers and partners, or something else.

This also includes considering your own brand, your target audience, and so much more. Your goal will inform the design and build of your exhibition stand. Making sure you know what you’re promoting and who you’re promoting to is key to any successful exhibition.

Initial Designs

The next stage is to put pen to paper and start getting your ideas out there. Make sure your designs reflect your goals. If you want to show off a brand-new product, make space for demonstrations. If you are going to build relationships, reserve a large area for seating or incorporate meeting rooms into the design. This is where information such as the size of your stand and a floorplan of the exhibition, including the orientation of your stand, becomes vital.

Whatever your goals, make sure your design choices are in the effort of supporting them!

If you are new to exhibitions, it can be difficult knowing the dos and don’ts of stand design. That’s where you can enlist the support of an exhibition stand designer. But don’t feel afraid to pitch your own ideas, whether that be rough ideas or fully developed blueprints. We can work with your designs or draw up an entirely bespoke design!


Once you know the size and shape of your exhibition stand, you can move on to the building process. You will need to know what materials you want to use, as well as graphics and extra features such as state-of-the-art visual technology and interactive elements. Thinking about how you will deliver the stand to the exhibition (which greatly depends on where the exhibition is being held) as well as if you plan on re-using the stand for future exhibitions will greatly impact these choices and the overall manufacturing process.

Expertise in this area quite literally makes or breaks the design, so be sure you are trusting an experienced exhibition stand manufacturer with your design.

At Highfields, we can work with you on every step of the process, from the brief to delivering and setting up your exhibition stand for you. Contact us today to discuss how we can support your next exhibition!