Exhibition Stand Considerations


Whether you are looking for a big exhibition stand or a small one, size is important. Larger exhibition stands help you stand out, and give you the opportunity to showcase a large variety of products, which may be especially useful if you have a vast product range or if you are displaying large products or equipment (such as machinery or vehicles). The larger your exhibition stand; the more chance visitors have to explore your company’s offering.
Smaller exhibition stands can still provide great experiences. They have the ability to sell your brand by offering a cosier and more intimate environment. Smaller stands enable you to engage on a more personal level. Additionally, smaller spaces are usually cheaper, so if you are budget conscious, a smaller stand may be the ideal solution for you. If you are in a central, highly visible location, a small stand can be just as effective as a large one. If you are new to the world of exhibitions, a smaller stand can be a good opportunity to explore the possibilities exhibitions and trade shows can present.


Styles are always evolving! Trends and fashions are constantly changing and its always important to be conscious of these changes for exhibition stands. Think about how the styling of your exhibition stand compliments your branding and business - what style would be the best way to show off your ideas and brand identity?
Creatively express yourself with your exhibition stand! Expert exhibition stand designers can even work with you to create a bespoke style to embody your brand and values. Getting the style of your stand right allows you to fully connect with your intended audience.


Consider ways in which your exhibition stand can be enhanced through the use of extra features. Additions can build more of an atmosphere for your exhibition stand and generate more “buzz” across the exhibition hall.
Highfields offer a range of extra services, including technology, furniture and flowers to really help bring visitors to you. For example, incorporating interactive elements into your exhibition stand can help build a more immersive experience for your visitors. There are many ways in which technology can be incorporated into exhibition stand to make the experience more interactive.  For example, if you are unable to showcase your products or services, a video of your offering could be shown at your stand. Featuring hands-on, sensory experiences can help your stand become more memorable to visitors.

The exhibition you are attending

Are you at a specialist show? Is the show big or small? Every trade show is different and attracts a different audience. Are you already well known in this industry, or are you looking to make a splash, making your mark on the industry?
There is no one size fits all solution, only you will know what you are hoping to get out of an exhibition, which can impact the decision-making process when evaluating which exhibition stand is best for you!
If you need help selecting the best exhibition stand for your business. Highfields can help. Our expert team are on hand to listen to your concerns and get a good understanding of your business. To find out more about how Highfields can help you, please fill out a contact form or call us on 01905 754158 and a member of our team will be happy to help you out.