What are exhibition stands?

In the busy, fast-paced world of exhibitions, trade shows and conventions, one thing is universal- the exhibition stand, but what exactly is an exhibition stand? More importantly, what types are available, and how can they benefit you? Read our article to fully understand, and unlock the power of exhibition stands.

What are exhibitions?

Exhibitions are large events attended by a large number of companies, to display and promote their products and services, all with the aim of attracting new customers. Exhibitions, trade shows and conventions all serve the same purpose, enabling you to present your brand identity to a large number of potential clients in a particular industry.

What is an exhibition stand?

An exhibition stand is a physical structure at an exhibition, trade show, convention or event, providing businesses the opportunity to showcase their products or services. The structure is known as a stand or space and features designs that suit the needs of the organisation. The stand will usually be supervised by team members or representatives on hand to speak to exhibition attendees. The exhibition stand will often be surrounded by banners, graphics and displays showcasing the company’s logos, styles and offerings.

Exhibition stands come in a range of sizes, styles and designs, again dependent on company tastes and requirements. They will most likely display current (or even future) products and services. With exhibition stands, the possibilities are truly endless! They can be adapted to suit your size, style and required scale, allowing you to personalise your stand to meet your needs. Why not explore our exhibition stand considerations?

What different types of exhibition stands are there?

Pop up stands- the ideal solution if you are on a budget. Pop up and pull up displays are easy to set up and transport.  With fast and simple installation, pop up stands are easy to store and transport between different exhibitions. Though small and simple, they can still make an impact!  Pop up stands could also be used to compliment, larger more substantial exhibition stands.

Shell schemes- pre-built solutions which come in one metre “modules” that can be adapted and built to any size. Shell schemes are made up of panels and posts, and are usually fairly basic. In some exhibitions, all stands will be shell scheme based, meaning all exhibitors have the same size and style of stand.

Modular exhibition stands- these are made up of modules or pieces to build a structure. Graphics and banners are then added. Modular exhibition stands can be dismantled and rebuilt for usage in many spaces.

Custom made- These exhibition stands are more bespoke, being built to fit your specific needs and requirements. You could also add different features and additions to differentiate your stand instead of making it the uniform design used by many businesses. Your stand could be simple and straightforward, or a more complex construction with staircases, storeys, and seating areas. Having a custom-made exhibition stand helps you stand out amongst your competitors, allowing you to make your mark in a busy exhibition!

Whichever stand you choose, ensure you make savvy use of its design to convey your brand and message. With exhibition stands, there is sure to be a solution to suit everyone. Why not explore our current models?

What can be added to my exhibition stand?

 If you’ve ever been to an exhibition, you may have noticed how basic -and similar- many exhibition stands are, so having custom modifications or additions can help you stand out from the crowd.

A vast array of extra features can be added to your exhibition stand to suit your tastes. You want to make your stand as inviting as possible, but be careful not to make it feel crowded or overwhelming. For example, flowers, furniture and technology can be added to elevate the experience of visitors when visiting your stand. However, you should make sure any additions or extra features complement your offering, and fit in with your overall marketing strategy. Consider what your guests, staff and visitors may be looking for- how can you make your stand more appealing to please them? Graphics can be added to make your exhibition stand visually appealing and ensure your brand is clear and you get your brand identity across. We suggest creating a theme or style and sticking to it in order to communicate your brand identity as clearly as possible.

An exhibition stand is your chance to tell your brand’s story and appeal to your target audience in a busy exhibition, so it’s vital to create a compelling stand. Here at Highfields we are exhibition experts with over 40 years of experience. We are proud to provide a range of different exhibition solutions to suit you. To find out how Highfields can help you, complete our contact form or call us on 01905 754158.