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Reasons to add Flowers to your exhibition stand
During busy exhibitions and trade shows, standing out is vital. One way to leave visitors with a lasting impression, is to add flowers to your exhibition stand. Flowers can brighten up your area by adding a splash of colour and bringing natural, captivating beauty to your stand. Discover the reasons why Highfields believe that adding flowers can help elevate your exhibition stand.
Makes you stand out
Incorporating immersive, mood-lifting, floral displays can truly help you stand out from the crowd in a busy, bustling exhibition hall. Flowers offer a multi-sensory experience, as not only are they visually stunning, but their fragrant smells can attract attention. The inclusion of flowers can help you appear more polished and sophisticated, creating an inviting atmosphere. Furthermore, flowers can evoke emotions too: joy, happiness and positivity. Not only do they feel fresher and more inviting, flowers will highlight your products and services and offer something a little different when compared to traditional boards and posters.
Follow seasonal trends
Flowers on your stand could be used to reflect the season. Including spring flowers is a great way to freshen up after a chilly winter. Summer time is peak time of year for beautiful, blooming flowers. If your exhibition is taking place around the festive season, why not incorporate festive plants and flowers such as Christmas trees or poinsettia to help get everyone into the Christmas spirit? This adds a dynamic element to your display stand, making your stand feel relevant and timely. It will also make every stand of yours unique, instead of repeating the same display at multiple different exhibitions.
Reconnect with nature
Sometimes exhibitions can feel a little soulless. Incorporating plants and flowers into your exhibition stand is a great way to bring them to life and reconnect with nature. Plants and flowers can create a refreshing and inviting atmosphere, liberating you and your visitors from a stuffy and suffocating exhibition hall. Greenery is known to have a relaxing and calming effect, helping you destress in an overstimulating exhibition. This effective way of destressing can benefit your staff as well as visitors, making their environment more pleasant, and evoking calming and relaxing sensations.
Boost your branding
Flowers can make your brand bloom! You could use flowers that match your corporate branding in colours that match or compliment your style, and logo, create a stronger brand identity as well as being eye catching. You could even introduce flower walls or displays and arrangements that are visually stunning, creating the ideal background for people to use for social media posts. This could really boost your brand engagement across social media platforms such as Instagram. Having stunning visual displays could also provide you with images to use on your company website and brochures.
Decorative
Not only are flowers beautiful to look at, they truly enhance the visuals of your display stand. Don’t forget, flowers and plants could be used to hide unsightly wires, making spaces look more welcoming.
Conclusion
Flowers can set the scene regardless of their position and where they are displayed, allowing you to bring a piece of nature indoors. Exhibition stands are a great canvas for businesses to showcase their product, so the addition of flowers should not be overlooked as a way of transforming the space and creating a strong ambience. Bold and exotic blooms can convey your sense of innovation and creativity, something that a lot of potential investors and customers may be looking for.
Here at Highfields we are exhibition experts. We offer a range of additions to your exhibition stands, including flowers. Find out more about the range of exhibition solutions we offer here. Contact us or call us 01905 754158 to see how we can help you.