Canon is a world-leading innovator and provider of imaging and information technology, commissioning Highfields to deliver various stand builds at different imaging shows across the UK.

The aim was to provide a platform to launch new and showcase existing products to businesses and consumers whilst reinforcing the brand’s presence in the industry.

The nature of the brief allowed us to deliver this aim by creating double decker stands (two storey) - with a distinctly different feel whilst maintaining the corporate branding – with standalone hospitality suites, print stands and a dark room presentation cinema.